Free Marketing tool
UTM linkbuilder
Generate Google Analytics campaign URLs in seconds. Use channel presets, keep naming consistent, build links in bulk and export them as CSV for your team.
How it works
Track every campaign in 4 steps
- 01
Paste your landing page
Add the page you want to send traffic to. Existing query strings are kept intact.
- 02
Pick a channel preset
Start from Google Ads, Meta, LinkedIn, newsletter and more, or set source and medium yourself.
- 03
Name your campaign
Add campaign, term and content values. Naming is cleaned automatically so reports stay consistent.
- 04
Copy or export
Copy the tracked link, or switch to bulk mode to generate many links and download them as CSV.
FAQ
UTM questions
Quick answers about using our free UTM Link Builder.
UTM parameters are tags added to the end of a URL that tell Google Analytics where a visitor came from, such as the source, medium and campaign name.
utm_source, utm_medium and utm_campaign are the core parameters you should always use. utm_term, utm_content and utm_id are optional for keyword, creative and campaign ID tracking.
Yes. Google Analytics treats 'Facebook' and 'facebook' as different sources. Keeping everything lowercase with hyphens or underscores avoids split reports.
Avoid it. UTM tags on internal links overwrite the original traffic source and break attribution. Use them only on links from external channels.
Go to Reports, then Acquisition, then Traffic acquisition, and change the dimension to Session source / medium or Session campaign.
Marketing automation
Want campaigns that track themselves?
We build analytics dashboards, CRM integrations and marketing automations that turn clicks into clear revenue data.